UX Research Plan for Digital Credit

This case presents the structure of a UX research plan focused on the experience of microentrepreneurs when accessing digital credit products.

The goal was to build a research proposal guided by clear questions, appropriate qualitative methods, and hypotheses grounded in the financial product context. The plan outlines each research phase — from problem framing and objectives to participant criteria, data collection methods, and success indicators.

This is a fictional but realistic structure, developed as a final assignment, and can be adapted to real-world inclusive finance scenarios.

Keywords: UX research plan, digital credit, microentrepreneur, fintech UX, financial inclusion.